The Novella and Co brand was founded in 2022 by a Supply Chain Graduate with one goal in mind - creating a seamless value chain experience.

The Concept strives to create the ideal value proposition between Price | Quality | Service Delivery in ONE convenient location.

The Flagship store was designed from scratch my our team and combines detailed elements that they felt were missing from Salons today.

• Privacy - Why should hair be such a public experience in a salon? This is why they opted for their private hair pods.
• Luxury at an affordable price point - Why should consumers be paying "top dollar" for services in South Africa, when the value proposition of quality and service delivery does not align with the hefty price tags?
• Convenience - Why should you be driving to five different salons to complete your beauty maintenance regime? We found that the real reason behind having to go to various different salons to get your services done is the lack of skill and expertise in one location.

The Novella and Co brand aims to redefine your monthly beauty experience by setting our own standard - "The Novella and Co way".